I'm writing this from Istanbul, Turkey where I'm giving a keynote at IPZ 2013. This talk, Marketing in the Age of the Cyborg Consumer, takes a look at wearable technology and computing, and then envisions where marketing fits in.
This is a topic that will evolve quickly, and there's a lot to learn. One thing I did learn in the process: cat jokes work far better in the States.
You can access the deck below and download it for all the links and references.
Marketing in the Age of the Cyborg Consumer - The Future of Wearable Technology from David Berkowitz