While Ubisoft’s Assassin’s Creed franchise is mostly about killing people and solving puzzles, it seems that Ubisoft is hoping to expand the reach of their franchise over to a younger audience. This was done earlier this year when they announced a collaboration with Mega Bloks in which an Assassin’s Creed Mega Bloks set was revealed.
According to Ubisoft’s international brand manager Yannick Spagna who spoke at a GameOn Finance conference last week (via GamesIndustry), he explained the reasoning behind the collaboration with Mega Bloks, versus other more traditional methods of expanding the franchise such as advertising.
“For big IPs, smart brands are the best partners. They do a line with Mega Bloks together. On their side, it’s nice because toys are looking for the hype around video games. And we are looking for a new audience: kids, children, it’s more like that,” said Spagna. He also reiterated that while the video games aren’t designed for kids, he’s hoping the merchandise will appeal to them anyway.