Apple’s New iPhone Pitch To Parents

apple-iphone5s-US-parenthood-24JUN2014 In my line of work  I’m often called on to think critically about the usability of both hardware and software, especially smartphones. One of my big touchstones, and one that’s ignored by a surprising amount of designers — is that stuff doesn’t exist in a vacuum. If your goal is to have thousands, or millions, of people use your thing then you’ve got to consider… Read More