Yep, BuzzFeed Is Doing Sponsored Quizzes, Too

One of the things that defines BuzzFeed's apparently successful approach to advertising is the way its ads mirror its editorial content. So there have been sponsored lists, a sponsored feed of GIFs, and more recently, sponsored quizzes. I've certainly noticed an uptick in BuzzFeed quizzes in the past few months, usually asking, "What Kind Of X or Y Are You?" (I should probably disclose that… Read More