Fuji is jumping in on the camera customization game. At The Photography Show in Birmingham::UK they showed various cameras from the X line-up (interchangeable or fixed lens) available in custom colors and skins. This is a financial savvy move by Fuji, they even gave it a "prestigious" name, it is the "Fujifilm X Signature Service".
Fuji is perhaps at the moment the biggest risk for Leica. Fuji continues to make moves that can "poach" some of the not True Beliebers in the Leica Magic - and those photographers can revel in Fuji X prestige at a fraction of the Leica prices.
Details via dpreview and Photography Blog et al.
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